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Tuesday, December 16, 2014

MARKETING IN MBA: COURSEWORK AND CAREER

CAREER IN MARKETING
The fast paced technological evolution over the past few decades has changed the shape of marketing significantly, evoking its importance in the business world. In today’s economy, marketing has become a competitive career, and obtaining an MBA degree with an emphasis in marketing gives you a competitive edge when on lookout for a good job. Pursuing an MBA in marketing and possessing the desire to succeed could surge your career to unimaginable heights.
It’s not merely about getting a job but it is the opportunity for advancement to higher positions, increment in salary and overall increased career opportunities in a variety of fields.
 The curriculum for an MBA marketing program focuses on online and offline marketing strategies. In today’s marketing courses, you can expect to become familiar with the latest in marketing technology, including search engine optimization, email campaigns, and pay-per-click advertising to name a few. Knowledge of these particular marketing strategies in your program helps broaden your career options once you graduate.

Marketing MBA Coursework

As an MBA marketing student, your coursework includes the following:
Ø  Consumer audience and behavior
Ø  Analysis of demand
Ø  Market research and campaigns
Ø  Strategic planning
Ø  Consumer relations 

Marketing MBA Careers

Some of the top MBA marketing jobs and careers include the following:
Public Relations Specialists - The professional in this position is responsible for managing communications between business and customers. 
Market Research Analysts  In order to influence marketing strategies, the individuals in this position conduct public opinion surveys to maintain a customer base. 
Advertising Manager  The people in this position oversee various promotional campaigns in order to attract a new customer base. Additional duties include monitoring the marketing methods from other companies in order to stay ahead of the competition. 
Marketing Manager  Responsibilities for a Marketing Manager position include finding new markets, watching new trends, and recognizing new products and services. In the end, managers in this position help companies gain a better understanding of how customer demand can affect the company’s profits
Graduates of marketing MBA programs pursue careers in public relations, advertising, sales, marketing, and event planning. Additional jobs for marketing MBA graduates include retail stores, financial investment companies, motion pictures, and Internet service providers and others.
A good MBA program will teach you the marketing strategies needed in order to land a great career in marketing
So, for better career in MBA visit -: http://bit.ly/1A4hxuR